Working with Organic in Detroit, we fleshed out their concept of the world’s first Period Shop, taking over the design, implementation, and content creation for U by Kotex’s massive flagship project. The idea was to provide a safe and comfortable place for women to go during their period and to de-stigmatize what’s usually just referred to as “that time of the month.”
We assembled a team of designers, producers, and writers to create custom products and a slate of in-store experiences. Nearly 4 months in the making, we created 20 custom products, a newsprint zine, over 30 pieces of content, and special events including guest DJ’s, a comedy night, and custom nail art. Custom products included t-shirts, mugs, pajamas, pillows, pins, cell-phone cases, tea, chocolate, and ice cream. Collaborators included: Baggu, Aelfie, Print All Over Me, Bando, Compartes Chocolates, Jordan Sondler, Kirin Gandhi, Beau the Band, and Gemma Correll.